Advertising solutions

Every format we run, in one place.

Explore our full range of out-of-home advertising media. From OOH ads in convenience stores and gas stations to digital out-of-home screen networks, every channel below is a proven touchpoint for reaching your target demographic.

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Out-of-home advertising media

Reach people where they live, work and wait.

Out-of-home (OOH) advertising is the only medium your audience can't skip, block or scroll past. Encompass Media Group builds programs across 21 formats — from OOH ads in convenience stores and gas stations to digital out-of-home (DOOH) screen networks — so your message meets people during the ordinary moments of their week: filling the tank, waiting at the pharmacy counter, sitting in the barber's chair, opening a delivery at the kitchen table.

Because every placement below is tied to a venue rather than a highway, you buy an audience, not just a location. Choose the environments your customers already visit, the neighborhoods you want to own, and the weeks that matter to your business. We handle creative adaptation, production, installation and reporting with our own field force in 400+ markets.

Most campaigns combine two or three formats: a digital screen network for frequency, a tactile format like coffee sleeves or pizza boxes for a take-home offer, and street-level posters or mobile trucks for scale. Mix them in one plan below and we'll price the whole program together.

How to choose your formats

Start with the audience: Pick the venue types your customer visits weekly — not the format you like the look of.
Match the message to dwell: A complex offer needs a long-dwell venue. A brand reminder works anywhere.
Draw the geography: Neighborhood, ZIP, DMA or national — we can buy at any of those levels.
Set the flight and budget: Four weeks is standard. Longer flights and multi-format buys earn better rates.

DOOH

Digital Screen Network

Full-motion video screens in high-traffic neighborhood venues.

Where it runs: Pharmacies, salons, bars, restaurants and neighborhood retailers
Why it works: Full-screen 15-second spots in a short loop, with dayparting and proof-of-play reporting.
Dwell: 15s spot in a short loop
Best for: Retail, QSR, telecom, entertainment

Retail

Convenience Stores

Point-of-purchase signage inside the neighborhood c-store.

Where it runs: Independent and chain convenience stores
Why it works: Reaches daily shoppers at the moment of purchase, with repeat exposure across the week.
Dwell: 2–5 min in store
Best for: CPG, beverage, lottery, telecom

Retail

Gas Stations

Pump toppers and forecourt placements with a captive audience.

Where it runs: Fuel islands and forecourts
Why it works: Drivers spend three to five minutes at the pump with nowhere else to look.
Dwell: 3–5 min at the pump
Best for: QSR, auto, insurance, travel

Retail

Pharmacies

Counter and waiting-area placements in independent pharmacies.

Where it runs: Independent and regional pharmacies
Why it works: Health-minded shoppers wait at the counter — ideal for health, insurance and OTC brands.
Dwell: 8–15 min at the counter
Best for: Health, insurance, OTC, clinics

Retail

Liquor Stores

In-store placements where beverage decisions get made.

Where it runs: Beer, wine and spirits retailers
Why it works: Adult audience, high basket value and strong category-exclusive opportunities.
Dwell: 3–8 min in store
Best for: Beverage, spirits, events

Retail

Hardware Stores

Aisle and counter placements for the DIY and trade audience.

Where it runs: Independent hardware and home-improvement stores
Why it works: Homeowners and contractors in a project mindset — a natural fit for home services.
Dwell: 10–25 min in store
Best for: Home services, contractors, tools

Food

Bars & Casual Restaurants

Table, bar and restroom placements in social venues.

Where it runs: Neighborhood bars, taverns and casual dining
Why it works: A relaxed audience with long dwell — strong for beverage, entertainment and events.
Dwell: 45–120 min per visit
Best for: Beverage, sports, entertainment, events

Food

Coffee Sleeves

Branded sleeves handed to every coffee customer.

Where it runs: Independent cafés, delis and coffee shops
Why it works: A held, read and carried medium — your message travels out of the store with the cup.
Dwell: 15–20 min with the cup
Best for: QSR, apps, local retail, media

Food

Branded Pizza Boxes

Full-color box tops delivered straight to the door.

Where it runs: Independent pizzerias
Why it works: Lands in the living room at mealtime and stays on the table through the meal.
Dwell: 30–60 min on the table
Best for: Beverage, delivery apps, entertainment

Food

Delivery & Takeout Bag Inserts

Printed inserts dropped into every takeout order.

Where it runs: Restaurants, delis and delivery platforms
Why it works: Guaranteed household delivery with a coupon or QR code in hand.
Dwell: Take-home, re-read
Best for: Restaurants, apps, local services

Services

Laundromats

Poster and screen placements for the longest dwell in OOH.

Where it runs: Neighborhood laundromats
Why it works: 45 to 90 minutes per visit with a repeat, hyper-local audience.
Dwell: 45–90 min per load
Best for: Insurance, education, government, health

Services

Dry Cleaners

Counter placements and garment-bag advertising.

Where it runs: Dry cleaners and tailors
Why it works: Weekly routine visits from a working, higher-income audience.
Dwell: 3–6 min, weekly visits
Best for: Financial, legal, auto, home services

Services

Hair/Nail Salons & Barbershops

Mirror, station and waiting-area placements.

Where it runs: Salons, nail bars and barbershops
Why it works: 30 to 60 minutes in the chair — and a room that talks about what it sees.
Dwell: 30–60 min in the chair
Best for: Beauty, apparel, entertainment, health

Services

Doctors' Offices

Waiting-room posters and digital screens.

Where it runs: Independent medical and dental practices
Why it works: An attentive, health-focused audience during a 15 to 40 minute wait.
Dwell: 15–40 min waiting
Best for: Pharma, health systems, insurance

Street

Mobile Trucks

Mobile billboards routed through the neighborhoods you choose.

Where it runs: Custom routes in any market
Why it works: Big, bright and impossible to ignore — routed past events, competitors or your own doors.
Dwell: Street-level, repeated
Best for: Launches, events, political, real estate

Street

One-Sheet Posters

Street-level posters in high-traffic corridors.

Where it runs: Construction walls, storefronts and street-level sites
Why it works: Large-format impact at pedestrian eye level with photo proof of posting.
Dwell: Continuous street exposure
Best for: Entertainment, fashion, launches

Street

Door Hangers

Hand-delivered messages to targeted households.

Where it runs: Residential neighborhoods by ZIP or carrier route
Why it works: A direct, in-hand touchpoint with no mailbox competition.
Dwell: In-hand at the door
Best for: Home services, political, local retail

Experiential

Experiential Marketing

Sampling, street teams and branded activations.

Where it runs: Streets, events, campuses and retail
Why it works: Award-winning activation teams create the moments people remember and share.
Dwell: 1–5 min face to face
Best for: Launches, sampling, experiential

Experiential

Merchandising

Branded products sourced, produced and fulfilled.

Where it runs: Promotional products and in-store merchandising
Why it works: Puts a branded object in the consumer's hands — and keeps it there for months.
Dwell: Months of ownership
Best for: Retail, events, loyalty programs

Experiential

Airports

Terminal placements reaching business and leisure travelers.

Where it runs: Regional and national airports
Why it works: A dwell-heavy, high-income audience in a premium environment.
Dwell: 1–3 hrs dwell
Best for: Travel, finance, B2B, luxury

Services

Pet Stores & Dog Groomers

Wallboards, displays and sampling where pet owners shop and groom.

Where it runs: Pet stores and dog grooming salons
Why it works: A highly engaged audience of pet owners already spending on their pets.
Dwell: 20–45 min per visit
Best for: Pet brands, vets, insurance, retail

Experiential

Military Bases

Exclusive placements on installations nationwide.

Where it runs: Armed-forces installations
Why it works: Access to a loyal, hard-to-reach community other media can't buy.
Dwell: Daily, on-base exposure
Best for: Recruiting, finance, telecom, retail

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Building a plan here doesn't commit you to anything — it just tells us which formats to price. Rates depend on markets, flight length and availability.

Compare formats

Every format, side by side.

Dwell time is the average a person spends in the environment — the single best predictor of whether a message lands.

Every Encompass Media Group out-of-home advertising format, with its environment, typical dwell time and the advertiser categories it suits
Format	Environment	Typical dwell	Best for
Digital Screen Network	Digital Out of Home	15s spot in a short loop	Retail, QSR, telecom, entertainment
Convenience Stores	Retail & Convenience	2–5 min in store	CPG, beverage, lottery, telecom
Gas Stations	Retail & Convenience	3–5 min at the pump	QSR, auto, insurance, travel
Pharmacies	Retail & Convenience	8–15 min at the counter	Health, insurance, OTC, clinics
Liquor Stores	Retail & Convenience	3–8 min in store	Beverage, spirits, events
Hardware Stores	Retail & Convenience	10–25 min in store	Home services, contractors, tools
Bars & Casual Restaurants	Food & Hospitality	45–120 min per visit	Beverage, sports, entertainment, events
Coffee Sleeves	Food & Hospitality	15–20 min with the cup	QSR, apps, local retail, media
Branded Pizza Boxes	Food & Hospitality	30–60 min on the table	Beverage, delivery apps, entertainment
Delivery & Takeout Bag Inserts	Food & Hospitality	Take-home, re-read	Restaurants, apps, local services
Laundromats	Everyday Services	45–90 min per load	Insurance, education, government, health
Dry Cleaners	Everyday Services	3–6 min, weekly visits	Financial, legal, auto, home services
Hair/Nail Salons & Barbershops	Everyday Services	30–60 min in the chair	Beauty, apparel, entertainment, health
Doctors' Offices	Everyday Services	15–40 min waiting	Pharma, health systems, insurance
Mobile Trucks	Street & Mobile	Street-level, repeated	Launches, events, political, real estate
One-Sheet Posters	Street & Mobile	Continuous street exposure	Entertainment, fashion, launches
Door Hangers	Street & Mobile	In-hand at the door	Home services, political, local retail
Experiential Marketing	Experiential & Specialty	1–5 min face to face	Launches, sampling, experiential
Merchandising	Experiential & Specialty	Months of ownership	Retail, events, loyalty programs
Airports	Experiential & Specialty	1–3 hrs dwell	Travel, finance, B2B, luxury
Pet Stores & Dog Groomers	Everyday Services	20–45 min per visit	Pet brands, vets, insurance, retail
Military Bases	Experiential & Specialty	Daily, on-base exposure	Recruiting, finance, telecom, retail

Every buy includes

You buy the audience. We handle the rest.

Creative adaptation

We size and adapt your artwork for every format, or design it from scratch if you don't have it.

Production & installation

Printing, production, delivery and install handled by our own field force in 400+ markets.

Scheduling & dayparting

Flights timed to your season, with hour-by-hour scheduling on digital screens.

Category exclusivity

Lock your category in your venues so a competitor isn't on the same wall.

Proof of performance

Photo verification for printed placements, proof-of-play reporting for digital, delivered on schedule.

One point of contact

A single team plans, produces and reports the whole program — no chasing four vendors.

OOH terms

Out-of-home, in plain English.

The words that show up in media kits and proposals — including ours.

OOH (out-of-home): Any advertising that reaches people while they are outside the home — posters, signage, transit, place-based media and digital screens.
DOOH (digital out-of-home): Out-of-home advertising delivered on digital screens, which allows full-motion creative, dayparting and remote updates.
Place-based media: OOH placed inside a specific venue type — pharmacies, salons, laundromats — so the audience is defined by where they are.
Dwell time: How long a person stays in the environment where your ad runs. Longer dwell means more chances to be seen and read.
Daypart: A block of the day (morning, lunch, evening) you can schedule creative against, so the message matches the moment.
Proof of play: A report showing when and where a digital spot actually played, used to verify delivery on DOOH campaigns.
Proof of performance: Photo verification and documentation that a printed placement was installed as ordered.
Share of voice: The portion of the ad loop or the available inventory your brand holds in a given venue.
Category exclusivity: An agreement that no competing brand in your category runs in the same venues during your flight.
Flight: The period a campaign runs — typically four weeks in out-of-home, though EMG programs can run shorter or longer.

FAQ

Questions before you plan.

What is OOH advertising?

Out-of-home (OOH) advertising is any advertising that reaches consumers while they are outside the home — from posters and mobile billboards to digital screens in stores, salons and restaurants. It's the oldest advertising medium and one of the few that can't be skipped, blocked or scrolled past.

What does OOH mean?

OOH stands for "out of home." DOOH means "digital out of home" — the same idea delivered on digital screens, which allows full-motion creative, dayparting and faster changes.

How is EMG different from other outdoor ad agencies?

We own or exclusively represent more than 25 media properties, so your campaign runs in places traditional outdoor ad agencies can't sell — and we handle production, installation, activation and reporting with our own field force.

What does a campaign cost?

Pricing depends on the formats, markets and flight length you choose. Build a media plan on this site or call us and we'll send a media kit with rates for your specific markets.

Which markets do you cover?

We've executed campaigns in more than 400 markets nationwide since 2001, and we can build a program in a single neighborhood or across the country.

What reporting do I get?

Every campaign includes proof of performance — photo verification of postings, proof-of-play reporting for digital screens, and real-time tracking on activations.

Reach out to the experts today for a media kit and pricing.

Tell us your markets and your audience — we'll come back with formats, availability and rates.

Get pricing Call (212) 993-9420