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Advertising solutions / Retail & Convenience

Retail & Convenience

Retail & Convenience advertising, executed end to end.

Reach shoppers in the aisle and at the register. Convenience stores, gas stations, pharmacies, hardware and liquor stores put your message inches from the purchase.

Formats
5
Markets
400+
Since
2001
Reporting
Proof of performance

Why it works

What this environment does for your brand.

Point-of-purchase placements where the buying decision happens.

Built in

  • Point-of-purchase proximity — message to shelf in seconds
  • High repeat visitation in the same trade area
  • Category-exclusive placements available
  • Ideal for CPG, QSR, telecom and local retail

Formats

5 formats in retail & convenience.

Add any format to a media plan and we'll price it for your markets.

Convenience Stores advertising by Encompass Media Group

Convenience Stores

Point-of-purchase signage inside the neighborhood c-store.

Where it runs
Independent and chain convenience stores
Why it works
Reaches daily shoppers at the moment of purchase, with repeat exposure across the week.
Dwell
2–5 min in store
Best for
CPG, beverage, lottery, telecom
See convenience stores
Gas Stations advertising by Encompass Media Group

Gas Stations

Pump toppers and forecourt placements with a captive audience.

Where it runs
Fuel islands and forecourts
Why it works
Drivers spend three to five minutes at the pump with nowhere else to look.
Dwell
3–5 min at the pump
Best for
QSR, auto, insurance, travel
See gas stations
Pharmacies advertising by Encompass Media Group

Pharmacies

Counter and waiting-area placements in independent pharmacies.

Where it runs
Independent and regional pharmacies
Why it works
Health-minded shoppers wait at the counter — ideal for health, insurance and OTC brands.
Dwell
8–15 min at the counter
Best for
Health, insurance, OTC, clinics
See pharmacies
Liquor Stores advertising by Encompass Media Group

Liquor Stores

In-store placements where beverage decisions get made.

Where it runs
Beer, wine and spirits retailers
Why it works
Adult audience, high basket value and strong category-exclusive opportunities.
Dwell
3–8 min in store
Best for
Beverage, spirits, events
See liquor stores
Hardware Stores advertising by Encompass Media Group

Hardware Stores

Aisle and counter placements for the DIY and trade audience.

Where it runs
Independent hardware and home-improvement stores
Why it works
Homeowners and contractors in a project mindset — a natural fit for home services.
Dwell
10–25 min in store
Best for
Home services, contractors, tools
See hardware stores

FAQ

Retail & Convenience advertising, answered.

What is retail & convenience advertising?

Reach shoppers in the aisle and at the register. Convenience stores, gas stations, pharmacies, hardware and liquor stores put your message inches from the purchase.

Which formats does EMG offer in retail & convenience?

EMG runs Convenience Stores, Gas Stations, Pharmacies, Liquor Stores, Hardware Stores in this environment, and can combine them with any of our other 21 out-of-home formats in a single campaign.

How much does it cost?

Rates depend on the markets, the number of venues and the flight length. Add the formats you want to a media plan and we'll send a media kit with pricing for your markets.

What reporting do I get?

Photo proof of performance for printed placements and proof-of-play reporting for digital screens, plus campaign tracking on activations.

How we work

One partner from brief to proof of performance.

  1. 1

    Brief & strategy

    Tell us the audience, markets and dates. We recommend the format mix that fits the budget.

  2. 2

    Plan & media kit

    You get availability, rates and a media kit — with category exclusivity where you need it.

  3. 3

    Production & install

    We handle printing, production and installation with our own field force in 400+ markets.

  4. 4

    Proof of performance

    Photo verification, proof-of-play for digital, and real-time tracking on activations.

Reach out to the experts today for a media kit and pricing.

Tell us your markets and your audience — we'll come back with formats, availability and rates.