Gas Stations
Pump toppers and forecourt placements with a captive audience.
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Retail & Convenience · Over 200K locations
Convenience Store Advertising
Convenience store advertising offers a unique opportunity to reach consumers during their daily routines and influence their purchasing decisions.
What it is
Convenience Store Advertising in plain terms.
Convenience stores attract many customers. They are in good places, open for long hours, and provide quick access to essential items. This high foot traffic allows brands to reach a diverse audience and increase their brand exposure.
Convenience stores are usually situated in strategic locations, such as busy intersections, residential areas, or near workplaces. By advertising in these places, brands can connect with the local community and reach consumers in a specific area.
Where it runs: Independent and chain convenience stores. Typical dwell: 2–5 min in store. Best for: CPG, beverage, lottery, telecom.
Over 200K locations
- Street level one-sheet posters
- Retail window bulletins
- Banners
- Stand alone displays
- Floor graphics
- Counter mats
- Counter cards
- Take-ones
- Front door signage
- Window clings
- Cooler clings
- Coin trays
- ATM topper displays
- Branded sandwich paper wraps
- Product placements
- Dominations
Why it works
What convenience store advertising does for your brand.
High foot traffic
Convenience stores attract many customers, are in good places, open long hours and provide quick access to essential items.
Impulse purchases
Customers often make quick buying decisions in-store, influenced by eye-catching displays, promotions, or product placements.
Brand visibility
Seeing a brand's messages often helps people feel familiar with it. This builds trust and makes them more likely to choose that brand when they shop.
Repeat customers
Convenience stores often have a loyal customer base that regularly visits for everyday needs, reinforcing your message week after week.
Brand affiliation
Consumers often perceive convenience stores as reliable and trustworthy sources for immediate needs.
Cost-effective
Advertising at convenience stores can be cheaper than using traditional media like TV or billboards, especially for local or regional campaigns.
In the field
Convenience Stores campaigns we've run.
Specs & how it runs
What we need from you, and what you get back.
| Formats | Counter cards, cooler clings, floor and shelf media |
|---|---|
| Flight | Four weeks standard |
| Geography | Store-level, ZIP, DMA or national |
| Creative | Print-ready PDF at supplied dimensions |
| Production | Printed and installed by EMG |
| Reporting | Photo proof of performance per store |
- 1
Plan & confirm
Pick markets and dates; we confirm availability and send rates in a media kit.
- 2
Creative
Send artwork to the spec, or we adapt what you have — design is available if you need it.
- 3
Production & launch
We print, produce and install with our own field force.
- 4
Proof
You receive proof of performance and campaign reporting on schedule.
FAQ
Convenience Store Advertising questions.
How much does convenience Store Advertising cost?
Rates depend on the markets, the number of venues and the flight length. Add convenience stores to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.
Where does convenience Store Advertising run?
Independent and chain convenience stores — over 200k locations. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.
What creative do I need to supply?
Counter cards, cooler clings, floor and shelf media. We adapt existing artwork or design new creative if you don't have files ready.
What reporting comes with it?
Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.
Related formats
Often bought with convenience stores.
Pharmacies
Counter and waiting-area placements in independent pharmacies.
See pharmacies
Liquor Stores
In-store placements where beverage decisions get made.
See liquor storesReach out to the experts today for a media kit and pricing.
Tell us your markets and your audience — we'll come back with formats, availability and rates.