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Advertising solutions / Retail & Convenience / Hardware Stores

Retail & Convenience · Over 20K national & independent locations

Hardware Store Advertising

Hardware stores attract a specific demographic of customers interested in home improvement, construction, and related projects.

Hardware Store Advertising — Encompass Media Group

What it is

Hardware Store Advertising in plain terms.

By advertising in hardware stores, you can directly reach a relevant audience more likely to be interested in your products or services. Ace Hardware, True Value and Do it Best are in-network.

Hardware stores typically bustle with customers, especially during weekends and peak seasons, so your advertisements have the potential to be seen by many people.

Where it runs: Independent hardware and home-improvement stores. Typical dwell: 10–25 min in store. Best for: Home services, contractors, tools.

Over 20K national & independent locations

  • Ace Hardware, True Value & Do it Best in-network
  • Stand alone banners
  • Floor graphics
  • Counter mats
  • Counter cards
  • Take-ones
  • Dominations

Why it works

What hardware store advertising does for your brand.

Targeted audience

Customers interested in home improvement, construction and related projects.

High foot traffic

Hardware stores bustle with customers, especially during weekends and peak seasons.

Product relevance

Customers are actively seeking solutions, tools and materials — your ad lands when they are primed to buy.

Brand visibility

Customers often trust hardware stores for their expertise and reliability, and that credibility extends to your brand.

Local marketing

Many hardware stores cater to a specific local community or neighborhood.

Repeat business

Loyal customers return regularly for ongoing projects or maintenance needs.

In the field

Hardware Stores campaigns we've run.

Specs & how it runs

What we need from you, and what you get back.

FormatsAisle signage, counter cards, window posters
Dwell10–25 minutes in store
FlightFour weeks standard
CreativePrint-ready PDF at supplied dimensions
ProductionPrinted and installed by EMG
ReportingPhoto proof of performance per store
  1. 1

    Plan & confirm

    Pick markets and dates; we confirm availability and send rates in a media kit.

  2. 2

    Creative

    Send artwork to the spec, or we adapt what you have — design is available if you need it.

  3. 3

    Production & launch

    We print, produce and install with our own field force.

  4. 4

    Proof

    You receive proof of performance and campaign reporting on schedule.

FAQ

Hardware Store Advertising questions.

How much does hardware Store Advertising cost?

Rates depend on the markets, the number of venues and the flight length. Add hardware stores to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.

Where does hardware Store Advertising run?

Independent hardware and home-improvement stores — over 20k national & independent locations. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.

What creative do I need to supply?

Aisle signage, counter cards, window posters. We adapt existing artwork or design new creative if you don't have files ready.

What reporting comes with it?

Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.

Related formats

Often bought with hardware stores.

Convenience Stores advertising by Encompass Media Group

Convenience Stores

Point-of-purchase signage inside the neighborhood c-store.

Where it runs
Independent and chain convenience stores
Why it works
Reaches daily shoppers at the moment of purchase, with repeat exposure across the week.
Dwell
2–5 min in store
Best for
CPG, beverage, lottery, telecom
See convenience stores
Gas Stations advertising by Encompass Media Group

Gas Stations

Pump toppers and forecourt placements with a captive audience.

Where it runs
Fuel islands and forecourts
Why it works
Drivers spend three to five minutes at the pump with nowhere else to look.
Dwell
3–5 min at the pump
Best for
QSR, auto, insurance, travel
See gas stations
Pharmacies advertising by Encompass Media Group

Pharmacies

Counter and waiting-area placements in independent pharmacies.

Where it runs
Independent and regional pharmacies
Why it works
Health-minded shoppers wait at the counter — ideal for health, insurance and OTC brands.
Dwell
8–15 min at the counter
Best for
Health, insurance, OTC, clinics
See pharmacies

Reach out to the experts today for a media kit and pricing.

Tell us your markets and your audience — we'll come back with formats, availability and rates.