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Experiential & Specialty · Turnkey national merchandising
Merchandising & In-Store Support
Merchandising can offer several benefits for promoting brands or products — from point-of-sale placements to resets, audits and continuity services.
What it is
Merchandising & In-Store Support in plain terms.
Our merchandising network covers point-of-sale placements, CPG in-store support, POS materials and installations, resets and mandated work, continuity services, on-shelf availability alerts, turnkey services and auditing.
Strategic placement near checkouts captures customer attention, and appealing displays encourage spontaneous buying in stores that thrive on impulse purchases.
Where it runs: Promotional products and in-store merchandising. Typical dwell: Months of ownership. Best for: Retail, events, loyalty programs.
Turnkey national merchandising
- Point-of-sale placements
- CPG in-store support
- POS materials & installations
- Resets & mandated work
- Continuity services
- On-shelf availability alerts
- Turnkey services
- Auditing
Why it works
What merchandising & in-store support does for your brand.
Increased visibility
High foot traffic offers excellent exposure, and strategic placement near checkouts captures customer attention.
Impulse purchases
Stores thrive on impulse purchases, and effective merchandising capitalizes on that behavior.
Targeted marketing
Tailor merchandising efforts to appeal directly to the target audience, increasing the chances of conversion.
Cross-promotion
Collaborate with complementary products or services to create bundled offerings and increase sales.
Brand awareness and trial
New or lesser-known brands gain a platform for introducing products.
Repeat business
Positive customer experiences lead to increased loyalty and long-term relationships.
In the field
Merchandising campaigns we've run.
Specs & how it runs
What we need from you, and what you get back.
| Services | Sourcing, custom production, kitting and fulfilment |
|---|---|
| Items | Apparel, drinkware, tech, signage and custom pieces |
| Quantity | From small event runs to national programs |
| Creative | Vector artwork; EMG handles imprint setup |
| Lead time | Typically 3–5 weeks depending on item |
| Reporting | Inventory and fulfilment reporting |
- 1
Plan & confirm
Pick markets and dates; we confirm availability and send rates in a media kit.
- 2
Creative
Send artwork to the spec, or we adapt what you have — design is available if you need it.
- 3
Production & launch
We print, produce and install with our own field force.
- 4
Proof
You receive proof of performance and campaign reporting on schedule.
FAQ
Merchandising & In-Store Support questions.
How much does merchandising & In-Store Support cost?
Rates depend on the markets, the number of venues and the flight length. Add merchandising to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.
Where does merchandising & In-Store Support run?
Promotional products and in-store merchandising — turnkey national merchandising. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.
What creative do I need to supply?
Sourcing, custom production, kitting and fulfilment. We adapt existing artwork or design new creative if you don't have files ready.
What reporting comes with it?
Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.
Related formats
Often bought with merchandising.
Airports
Terminal placements reaching business and leisure travelers.
See airports
Military Bases
Exclusive placements on installations nationwide.
See military basesReach out to the experts today for a media kit and pricing.
Tell us your markets and your audience — we'll come back with formats, availability and rates.