Laundromats
Poster and screen placements for the longest dwell in OOH.
See laundromatsAdvertising solutions / Everyday Services / Hair/Nail Salons & Barbershops
Everyday Services · Over 100K locations
Salon & Barbershop Advertising
Salons and barbershops attract a specific demographic, mainly individuals who care about their appearance and grooming — with the ability to target by gender and ethnicity.
What it is
Salon & Barbershop Advertising in plain terms.
Salons and barbershops tend to have consistent foot traffic throughout the day, with customers spending significant time in the waiting area or during their treatments. This provides ample opportunity for your advertisements to capture their attention.
These venues often provide a relaxed and comfortable atmosphere where customers can unwind — a positive mindset that makes people more receptive to the information presented in your ads.
Where it runs: Salons, nail bars and barbershops. Typical dwell: 30–60 min in the chair. Best for: Beauty, apparel, entertainment, health.
Over 100K locations
- Ability to target by gender & ethnicity
- Wallboards (framed posters)
- Superboards
- Backlit displays
- Counter mats
- Counter cards
- Magazine wraps
- Branded emery boards
- Take-ones
- Retail window bulletins
- Window clings
- Door clings
- Sampling
- Dominations
Why it works
What salon & barbershop advertising does for your brand.
Targeted audience
Individuals who care about their appearance and grooming, targetable by gender and ethnicity.
High foot traffic
Consistent traffic throughout the day, with customers spending significant time waiting or in treatment.
Receptive environment
A relaxed, comfortable atmosphere creates a positive mindset and makes people more receptive.
Trust and recommendation
Customers trust the advice and recommendations of their stylists and barbers, including product suggestions.
Brand awareness
Regular exposure builds recognition and recall for grooming and personal care categories.
Local targeting
Salons and barbershops are local businesses attracting customers from the surrounding area.
In the field
Hair/Nail Salons & Barbershops campaigns we've run.
Specs & how it runs
What we need from you, and what you get back.
| Formats | Mirror decals, station and waiting-area posters, screens |
|---|---|
| Dwell | 30–60 minutes in the chair |
| Flight | Four weeks standard |
| Creative | Print-ready PDF, or 15s spot for screens |
| Languages | In-language creative available |
| Reporting | Photo proof of performance per venue |
- 1
Plan & confirm
Pick markets and dates; we confirm availability and send rates in a media kit.
- 2
Creative
Send artwork to the spec, or we adapt what you have — design is available if you need it.
- 3
Production & launch
We print, produce and install with our own field force.
- 4
Proof
You receive proof of performance and campaign reporting on schedule.
FAQ
Salon & Barbershop Advertising questions.
How much does salon & Barbershop Advertising cost?
Rates depend on the markets, the number of venues and the flight length. Add hair/nail salons & barbershops to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.
Where does salon & Barbershop Advertising run?
Salons, nail bars and barbershops — over 100k locations. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.
What creative do I need to supply?
Mirror decals, station and waiting-area posters, screens. We adapt existing artwork or design new creative if you don't have files ready.
What reporting comes with it?
Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.
Related formats
Often bought with hair/nail salons & barbershops.
Dry Cleaners
Counter placements and garment-bag advertising.
See dry cleaners
Doctors' Offices
Waiting-room posters and digital screens.
See doctors' officesReach out to the experts today for a media kit and pricing.
Tell us your markets and your audience — we'll come back with formats, availability and rates.