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Poster and screen placements for the longest dwell in OOH.
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Everyday Services · Over 40K locations
Dry Cleaning Advertising
Dry cleaning advertising presents a unique and impactful way to promote products and services while engaging affluent customers at a crucial moment of interaction.
What it is
Dry Cleaning Advertising in plain terms.
By placing advertisements on bags used in the dry-cleaning process, businesses can directly target their audience, achieve high visibility, and enhance brand recall. This cost-effective approach allows for localized targeting.
The average household income of dry cleaner clientele is $100K. Dry cleaning bags get inside the hands and homes of consumers for a long dwell time, and customers frequent locations regularly, creating multiple opportunities for impressions.
Where it runs: Dry cleaners and tailors. Typical dwell: 3–6 min, weekly visits. Best for: Financial, legal, auto, home services.
Over 40K locations
- Branded dry cleaning bags
- Retail window bulletins
- Window clings
- Take-ones
- Counter cards
- Counter mats
- Wrapped counters
- Hang tags
- Sampling
- Dominations
Why it works
What dry cleaning advertising does for your brand.
Affluent clientele
The average household income of dry cleaner clientele is $100K.
Into the home
Dry cleaning bags get inside the hands and homes of consumers for a long dwell time.
Repeat impressions
Customers frequent locations regularly, creating multiple opportunities for impressions.
Localized targeting
A cost-effective approach that allows for localized targeting and personalized marketing.
In the field
Dry Cleaners campaigns we've run.
Specs & how it runs
What we need from you, and what you get back.
| Formats | Counter cards, garment bags, window posters |
|---|---|
| Frequency | Two exposures per visit, weekly |
| Flight | Four weeks standard |
| Creative | Print-ready artwork at supplied size |
| Production | Printed and supplied by EMG |
| Reporting | Photo proof of performance per location |
- 1
Plan & confirm
Pick markets and dates; we confirm availability and send rates in a media kit.
- 2
Creative
Send artwork to the spec, or we adapt what you have — design is available if you need it.
- 3
Production & launch
We print, produce and install with our own field force.
- 4
Proof
You receive proof of performance and campaign reporting on schedule.
FAQ
Dry Cleaning Advertising questions.
How much does dry Cleaning Advertising cost?
Rates depend on the markets, the number of venues and the flight length. Add dry cleaners to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.
Where does dry Cleaning Advertising run?
Dry cleaners and tailors — over 40k locations. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.
What creative do I need to supply?
Counter cards, garment bags, window posters. We adapt existing artwork or design new creative if you don't have files ready.
What reporting comes with it?
Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.
Related formats
Often bought with dry cleaners.
Hair/Nail Salons & Barbershops
Mirror, station and waiting-area placements.
See hair/nail salons & barbershops
Doctors' Offices
Waiting-room posters and digital screens.
See doctors' officesReach out to the experts today for a media kit and pricing.
Tell us your markets and your audience — we'll come back with formats, availability and rates.