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Retail & Convenience · Nationwide liquor store network
Liquor Store Advertising
Liquor stores have a specific and targeted audience — people interested in purchasing alcoholic beverages.
What it is
Liquor Store Advertising in plain terms.
By advertising at liquor stores, you can directly reach your target market and increase the chances of converting them into customers. Many consumers make spontaneous purchases at liquor stores.
Liquor stores tend to attract local customers, making them ideal for localized marketing efforts, and they are frequented by customers who purchase regularly — so your presence encourages repeat business.
Where it runs: Beer, wine and spirits retailers. Typical dwell: 3–8 min in store. Best for: Beverage, spirits, events.
Nationwide liquor store network
- Branded liquor store bags
- Retail window bulletins
- Interior digital screens
- Counter mats
- Counter cards
- Take-ones
- Floor graphics
- Shelf talkers
- Cooler clings
- Window clings
- Door clings
- Sampling
- Dominations
Why it works
What liquor store advertising does for your brand.
Targeted audience
A specific and targeted audience — people already shopping for alcoholic beverages.
Impulse purchases
Placement near the checkout counter or on prominent displays captures attention and encourages additional purchases.
Competitive advantage
Liquor stores stock various products from different brands; in-store advertising helps you stand out from competitors.
Local marketing
Ideal for local or regional brands targeting customers in their immediate vicinity.
Repeat business
Promotions, discounts or loyalty programs advertised in store incentivise customers to return.
In the field
Liquor Stores campaigns we've run.
Specs & how it runs
What we need from you, and what you get back.
| Formats | Counter cards, cooler and shelf media, window posters |
|---|---|
| Audience | 21+ verified environment |
| Flight | Four weeks standard |
| Creative | Print-ready PDF at supplied dimensions |
| Compliance | Creative reviewed for category rules |
| Reporting | Photo proof of performance per store |
- 1
Plan & confirm
Pick markets and dates; we confirm availability and send rates in a media kit.
- 2
Creative
Send artwork to the spec, or we adapt what you have — design is available if you need it.
- 3
Production & launch
We print, produce and install with our own field force.
- 4
Proof
You receive proof of performance and campaign reporting on schedule.
FAQ
Liquor Store Advertising questions.
How much does liquor Store Advertising cost?
Rates depend on the markets, the number of venues and the flight length. Add liquor stores to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.
Where does liquor Store Advertising run?
Beer, wine and spirits retailers — nationwide liquor store network. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.
What creative do I need to supply?
Counter cards, cooler and shelf media, window posters. We adapt existing artwork or design new creative if you don't have files ready.
What reporting comes with it?
Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.
Related formats
Often bought with liquor stores.
Gas Stations
Pump toppers and forecourt placements with a captive audience.
See gas stations
Pharmacies
Counter and waiting-area placements in independent pharmacies.
See pharmaciesReach out to the experts today for a media kit and pricing.
Tell us your markets and your audience — we'll come back with formats, availability and rates.