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Advertising solutions / Everyday Services

Everyday Services

Everyday Services advertising, executed end to end.

Laundromats, dry cleaners, salons, barbershops and doctors' offices hold an audience for 20 to 90 minutes with little to distract them from your message.

Plan services mediaGet pricing
Formats
5
Markets
400+
Since
2001
Reporting
Proof of performance

Why it works

What this environment does for your brand.

The longest dwell times in out-of-home.

Built in

  • Dwell times measured in tens of minutes
  • Repeat, neighborhood-loyal audiences
  • In-language creative for local communities
  • Strong fit for health, finance, education and public-service campaigns

Formats

5 formats in everyday services.

Add any format to a media plan and we'll price it for your markets.

Laundromats advertising by Encompass Media Group
Services

Laundromats

Poster and screen placements for the longest dwell in OOH.

Where it runs
Neighborhood laundromats
Why it works
45 to 90 minutes per visit with a repeat, hyper-local audience.
Dwell
45–90 min per load
Best for
Insurance, education, government, health
See laundromats
Dry Cleaners advertising by Encompass Media Group
Services

Dry Cleaners

Counter placements and garment-bag advertising.

Where it runs
Dry cleaners and tailors
Why it works
Weekly routine visits from a working, higher-income audience.
Dwell
3–6 min, weekly visits
Best for
Financial, legal, auto, home services
See dry cleaners
Hair/Nail Salons & Barbershops advertising by Encompass Media Group
Services

Hair/Nail Salons & Barbershops

Mirror, station and waiting-area placements.

Where it runs
Salons, nail bars and barbershops
Why it works
30 to 60 minutes in the chair — and a room that talks about what it sees.
Dwell
30–60 min in the chair
Best for
Beauty, apparel, entertainment, health
See hair/nail salons & barbershops
Doctors' Offices advertising by Encompass Media Group
Services

Doctors' Offices

Waiting-room posters and digital screens.

Where it runs
Independent medical and dental practices
Why it works
An attentive, health-focused audience during a 15 to 40 minute wait.
Dwell
15–40 min waiting
Best for
Pharma, health systems, insurance
See doctors' offices
Pet Stores & Dog Groomers advertising by Encompass Media Group
Services

Pet Stores & Dog Groomers

Wallboards, displays and sampling where pet owners shop and groom.

Where it runs
Pet stores and dog grooming salons
Why it works
A highly engaged audience of pet owners already spending on their pets.
Dwell
20–45 min per visit
Best for
Pet brands, vets, insurance, retail
See pet stores & dog groomers

FAQ

Everyday Services advertising, answered.

What is everyday services advertising?

Laundromats, dry cleaners, salons, barbershops and doctors' offices hold an audience for 20 to 90 minutes with little to distract them from your message.

Which formats does EMG offer in everyday services?

EMG runs Laundromats, Dry Cleaners, Hair/Nail Salons & Barbershops, Doctors' Offices, Pet Stores & Dog Groomers in this environment, and can combine them with any of our other 21 out-of-home formats in a single campaign.

How much does it cost?

Rates depend on the markets, the number of venues and the flight length. Add the formats you want to a media plan and we'll send a media kit with pricing for your markets.

What reporting do I get?

Photo proof of performance for printed placements and proof-of-play reporting for digital screens, plus campaign tracking on activations.

How we work

One partner from brief to proof of performance.

  1. 1

    Brief & strategy

    Tell us the audience, markets and dates. We recommend the format mix that fits the budget.

  2. 2

    Plan & media kit

    You get availability, rates and a media kit — with category exclusivity where you need it.

  3. 3

    Production & install

    We handle printing, production and installation with our own field force in 400+ markets.

  4. 4

    Proof of performance

    Photo verification, proof-of-play for digital, and real-time tracking on activations.

Other solutions

Mix environments in one campaign.

Digital Out of Home1 formatFull-motion digital screens inside the venues people visit every week.Retail & Convenience5 formatsPoint-of-purchase placements where the buying decision happens.Food & Hospitality4 formatsAds people hold, carry home and sit with for an hour.Street & Mobile3 formatsBig, mobile and impossible to miss at street level.Experiential & Specialty4 formatsSampling, staffing, merchandising and hard-to-reach venues.

Reach out to the experts today for a media kit and pricing.

Tell us your markets and your audience — we'll come back with formats, availability and rates.

Get pricingCall (212) 993-9420