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Advertising solutions / Digital Out of Home / Digital Screen Network

Digital Out of Home · 25,000+ locations nationwide

Digital Out-of-Home Advertising

Digital out-of-home advertising, also known as digital screens or DOOH, offers all of the benefits of conventional out-of-home signage plus many added bonuses.

Digital Out-of-Home Advertising — Encompass Media Group

What it is

Digital Out-of-Home Advertising in plain terms.

Just like conventional signage, you can reach street-level locations and business interiors that are otherwise inaccessible to traditional billboard placements. However, digital screens offer numerous additional benefits, including rapid deployment, interactive ads, targeted ad variations, higher impact, and enhanced recall rates.

With over 25k locations, we can design a campaign to reach your audience at the places they do business. Target by retail location type, DMA, zip code, store brand, etc.

Where it runs: Pharmacies, salons, bars, restaurants and neighborhood retailers. Typical dwell: 15s spot in a short loop. Best for: Retail, QSR, telecom, entertainment.

25,000+ locations nationwide

  • Digital screen advertising
  • Retail kiosks
  • Urban panels
  • Convenience stores
  • Pharmacies
  • Supermarkets

Why it works

What digital out-of-home advertising does for your brand.

Walmart

Target kiosks in 4,500+ Walmart locations. Screen size is 20" to 24". Rapid deployment available.

Urban panels

Located throughout all five NYC boroughs. Screen size is 36" or 55". Placements close to point-of-sale.

Pharmacies

Located in independent pharmacies. Screen size is 24". Great for health related advertising campaigns.

Supermarkets

Target shoppers inside major supermarket chains. Screen size is 19". Over 4,600 locations and growing.

In the field

Digital Screen Network campaigns we've run.

Specs & how it runs

What we need from you, and what you get back.

Creative15-second spot · MP4, JPG or PNG
Resolution1920 × 1080 landscape or 1080 × 1920 portrait
AudioNone — design for sound-off viewing
LoopShort loop, limited advertisers per venue
Lead timeAbout 72 hours from creative approval
ReportingProof of play by screen and hour
  1. 1

    Plan & confirm

    Pick markets and dates; we confirm availability and send rates in a media kit.

  2. 2

    Creative

    Send artwork to the spec, or we adapt what you have — design is available if you need it.

  3. 3

    Production & launch

    We print, produce and install with our own field force.

  4. 4

    Proof

    You receive proof of performance and campaign reporting on schedule.

FAQ

Digital Out-of-Home Advertising questions.

How much does digital Out-of-Home Advertising cost?

Rates depend on the markets, the number of venues and the flight length. Add digital screen network to a media plan or call (212) 993-9420 and we'll send a media kit with pricing for your markets.

Where does digital Out-of-Home Advertising run?

Pharmacies, salons, bars, restaurants and neighborhood retailers — 25,000+ locations nationwide. We can buy at the venue, neighborhood, ZIP, DMA or national level across 400+ markets.

What creative do I need to supply?

15-second spot · MP4, JPG or PNG. We adapt existing artwork or design new creative if you don't have files ready.

What reporting comes with it?

Photo proof of performance for printed placements and proof-of-play reporting for digital screens, delivered with your post-campaign summary.

Related formats

Often bought with digital screen network.

Convenience Stores advertising by Encompass Media Group

Convenience Stores

Point-of-purchase signage inside the neighborhood c-store.

Where it runs
Independent and chain convenience stores
Why it works
Reaches daily shoppers at the moment of purchase, with repeat exposure across the week.
Dwell
2–5 min in store
Best for
CPG, beverage, lottery, telecom
See convenience stores
Gas Stations advertising by Encompass Media Group

Gas Stations

Pump toppers and forecourt placements with a captive audience.

Where it runs
Fuel islands and forecourts
Why it works
Drivers spend three to five minutes at the pump with nowhere else to look.
Dwell
3–5 min at the pump
Best for
QSR, auto, insurance, travel
See gas stations
Pharmacies advertising by Encompass Media Group

Pharmacies

Counter and waiting-area placements in independent pharmacies.

Where it runs
Independent and regional pharmacies
Why it works
Health-minded shoppers wait at the counter — ideal for health, insurance and OTC brands.
Dwell
8–15 min at the counter
Best for
Health, insurance, OTC, clinics
See pharmacies

Reach out to the experts today for a media kit and pricing.

Tell us your markets and your audience — we'll come back with formats, availability and rates.