(212) 993-9420 Get pricing

Advertising solutions / Experiential & Specialty

Experiential & Specialty

Experiential & Specialty advertising, executed end to end.

Our award-winning experiential division puts brand ambassadors, sampling and branded merchandise in front of consumers — plus specialty environments like airports and military bases.

Plan experiential mediaGet pricing
Formats
4
Markets
400+
Since
2001
Reporting
Proof of performance

Why it works

What this environment does for your brand.

Sampling, staffing, merchandising and hard-to-reach venues.

Built in

  • Field force for activation in 400+ markets
  • IT LIST award-winning event marketing division
  • Branded merchandise sourced and fulfilled
  • Access to restricted venues like military installations

Formats

4 formats in experiential & specialty.

Add any format to a media plan and we'll price it for your markets.

Experiential Marketing advertising by Encompass Media Group
Experiential

Experiential Marketing

Sampling, street teams and branded activations.

Where it runs
Streets, events, campuses and retail
Why it works
Award-winning activation teams create the moments people remember and share.
Dwell
1–5 min face to face
Best for
Launches, sampling, experiential
See experiential marketing
Merchandising advertising by Encompass Media Group
Experiential

Merchandising

Branded products sourced, produced and fulfilled.

Where it runs
Promotional products and in-store merchandising
Why it works
Puts a branded object in the consumer's hands — and keeps it there for months.
Dwell
Months of ownership
Best for
Retail, events, loyalty programs
See merchandising
Airports advertising by Encompass Media Group
Experiential

Airports

Terminal placements reaching business and leisure travelers.

Where it runs
Regional and national airports
Why it works
A dwell-heavy, high-income audience in a premium environment.
Dwell
1–3 hrs dwell
Best for
Travel, finance, B2B, luxury
See airports
Military Bases advertising by Encompass Media Group
Experiential

Military Bases

Exclusive placements on installations nationwide.

Where it runs
Armed-forces installations
Why it works
Access to a loyal, hard-to-reach community other media can't buy.
Dwell
Daily, on-base exposure
Best for
Recruiting, finance, telecom, retail
See military bases

FAQ

Experiential & Specialty advertising, answered.

What is experiential & specialty advertising?

Our award-winning experiential division puts brand ambassadors, sampling and branded merchandise in front of consumers — plus specialty environments like airports and military bases.

Which formats does EMG offer in experiential & specialty?

EMG runs Experiential Marketing, Merchandising, Airports, Military Bases in this environment, and can combine them with any of our other 21 out-of-home formats in a single campaign.

How much does it cost?

Rates depend on the markets, the number of venues and the flight length. Add the formats you want to a media plan and we'll send a media kit with pricing for your markets.

What reporting do I get?

Photo proof of performance for printed placements and proof-of-play reporting for digital screens, plus campaign tracking on activations.

How we work

One partner from brief to proof of performance.

  1. 1

    Brief & strategy

    Tell us the audience, markets and dates. We recommend the format mix that fits the budget.

  2. 2

    Plan & media kit

    You get availability, rates and a media kit — with category exclusivity where you need it.

  3. 3

    Production & install

    We handle printing, production and installation with our own field force in 400+ markets.

  4. 4

    Proof of performance

    Photo verification, proof-of-play for digital, and real-time tracking on activations.

Other solutions

Mix environments in one campaign.

Digital Out of Home1 formatFull-motion digital screens inside the venues people visit every week.Retail & Convenience5 formatsPoint-of-purchase placements where the buying decision happens.Food & Hospitality4 formatsAds people hold, carry home and sit with for an hour.Everyday Services5 formatsThe longest dwell times in out-of-home.Street & Mobile3 formatsBig, mobile and impossible to miss at street level.

Reach out to the experts today for a media kit and pricing.

Tell us your markets and your audience — we'll come back with formats, availability and rates.

Get pricingCall (212) 993-9420