Campaigns that put brands in front of people.

The FRIENDS Experience

Promote a touring exhibit in Philadelphia and Seattle

EMG activated a program for Carol Fox and Associates with a mixture of stunts and engagement to promote the local Friends Experience in Philadelphia, PA. Brand ambassadors helped distribute coffee with branded coffee sleeves. We also distributed branded coffee sleeves in Seattle, WA. The creative included a QR code for consumers to scan to buy tickets to the exhibit.

• 50K sleeves
• 100+ coffee shops
• QR ticketing

We pride ourselves on our ability to implement creative and impactful marketing strategies. In partnership with Encompass Media Group, we worked with Original X Productions to design custom coffee sleeves for The Friends Experience to spread the word about the opening of 'The One in Seattle.' Last week, with the help of our partners, we distributed 50K sleeves to over 100 coffee shops around the city. These days it takes out-of-box thinking to market a product. Cheers to another successful (and caffeinated) campaign.— Carol Fox and Associates

The Farmer's Dog

Launch a pet food subscription memorably with pet owners

EMG wrapped a branded food truck with The Farmer's Dog creative and a QR code, allowing consumers to purchase products easily. Brand ambassadors discussed the mission, handed out postcards with discount codes, and distributed dog food samples. Teams also distributed bags of dog treats, and dog portraits were available for clients or people who signed up. The program lasted eight days across NYC dog parks and high-traffic locations, with one location in front of a massive painted wall branded with The Farmer's Dog artwork.

• 8-day program
• NYC dog parks
• Live Slack reporting

Fidium Fiber Internet

Drive sign-ups across three New England states

EMG parked a branded Fidium truck at multiple high-traffic locations for ten days, with a prize wheel people could spin to win branded swag. Brand ambassadors and surrounding signage encouraged consumers to sign up for Fidium fiber internet, and the wrapped truck creative included a QR code to sign up instantly. EMG purchased $500 in gift cards from local businesses daily to distribute — which also meant the truck could park in front of those businesses without permits. The program ran flawlessly in Maine, New Hampshire, and Vermont.

• 10 days
• 3 states
• QR sign-up

GoodRx

Grow awareness of a prescription savings program

GoodRx chose EMG to place wallboards with coupon distribution in 7,500 doctors' offices throughout GA, TX, FL, TN, IL and PA. Large wallboards were displayed in high-traffic areas with informative take-ones and coupons attached, plus a QR code coupon to make the message actionable and trackable. There was a 14% redemption rate on prescription cards used. The client was satisfied with the redemption rate and goodwill of the program, and continues to renew programs with EMG.

• 7,500 offices
• 6 states
• 14% redemption

Georgia Department of Public Health

Teach Georgians the signs and symptoms of a stroke

DPH used EMG's independent pharmacy network for a branded prescription bag program that included helpful tips for spotting a stroke and what actions to take. EMG targeted 100 locations with 250K branded pharmacy bags over four weeks. DPH said our independent network provided the metrics for success, and made a great presentation and update for their federal partners and the Acute Stroke Prevention Program. They also noted the bag material was of great quality, and the glossy paper enhanced the layout and design.

• 100 pharmacies
• 250K bags
• 4 weeks

Freebird Rides

Announce a new Uber-affiliated app in new markets

Freebird Rides announced its arrival in markets by partnering with local bars and restaurants to offer customers cash rewards in return for their patronage via Uber. Freebird connects with Uber and provides a platform to help restaurant and bar owners drive consumers to their establishments, while consumers get free Uber rides or cash rewards on food and drink purchases. Bars were the perfect place for Freebird to raise brand awareness, and a QR code assisted with increased results.

• Bar network
• QR activation
• Multi-market